BRAND.
COMMUNICATIONS.
Storytelling.
I’m a brand, communications, and business executive with 20 years of progressive leadership experience translating complex technology, business strategy, organizational priorities, and community impact into clear, compelling narratives.
My career has taken a nontraditional path: from talent and HR leadership to brand, communications, marketing, customer engagement, sales, and growth strategy. That experience has shaped how I approach communications today: the strongest stories come from understanding the business, the audience, the people, and what an organization is trying to accomplish.
I’m most energized by finding the story inside complex organizations and translating it into something people can understand, connect with, and act on. My work spans brand strategy, corporate, executive, and employee communications, enterprise storytelling, thought leadership, public relations, digital content, audience engagement, and community impact, all grounded in the belief that momentum happens when people, strategy, and story come together.
FEATURED IN
Projects
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![IT Workforce Readiness Assessment and Annual Executive Report]()
IT Workforce Readiness Assessment and Annual Executive Report
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![SEO and AEO Visibility Strategy Transformation | Chris Skaggs]()
SEO and AEO Visibility Strategy Transformation
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![Leighton's Gift Brand Development and Digital Launch]()
Leighton's Gift Brand Development and Digital Launch
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![AI Agent Creation and Launch]()
AI Agent Creation and Launch
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![Sweat60 Infrared Branding and Website]()
Sweat60 Infrared Branding and Website
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![Leighton’s Gift NICU Campaigns]()
Leighton’s Gift NICU Campaigns
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![TSP Website Rebrand and Digital Transformation Launch]()
TSP Website Rebrand and Digital Transformation Launch
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![Cost Calculator Marketing Campaign]()
Cost Calculator Marketing Campaign
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![Growth Playbook: RevOps and GTM Strategy]()
Growth Playbook: RevOps and GTM Strategy
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![March of Dimes Ambassador Family]()
March of Dimes Ambassador Family
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![IT Service Management Tool Marketing Launch]()
IT Service Management Tool Marketing Launch
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![Employer Branding and Inbound Recruitment Strategy]()
Employer Branding and Inbound Recruitment Strategy
Selected Impact
Built and led TSP’s first formal brand, marketing, and communications function, creating an integrated platform spanning brand strategy, public relations, thought leadership, executive communications, digital content, social media, video, newsletters, and community engagement.
Co-founded and grew a nonprofit organization that generated more than $500,000 in philanthropic support and funded 80 NICU webcam systems and dedicated family-support spaces.
Earned national and industry media visibility through CNN, CBS Radio, The Dallas Morning News, Glassdoor, MarketingSherpa, Thrive Global, and Recruiter.com for leadership, workplace, brand, and community-impact initiatives.
Shaped enterprise messaging and storytelling that translates complex technology, organizational strategy, and customer priorities into differentiated narratives for customers, partners, employees, candidates, and community stakeholders.
Led digital content and audience-growth strategies that increased blog traffic by 172%, website sessions by 77%, and landing-page engagement by 144%.
Helped drive 57% growth in total pipeline and 103% growth in new-opportunity pipeline by connecting brand, content, demand generation, sales enablement, and go-to-market execution.