Led the strategy, positioning, and go-to-market development of TSP’s IT Workforce Cost Calculator, an interactive business tool designed to help IT leaders evaluate the true cost of hiring, retaining, and scaling internal IT teams versus leveraging flexible workforce solutions.

The initiative was designed to move beyond traditional lead generation by creating a practical, value-driven resource that educates buyers in the early stages of the decision-making process while supporting sales enablement and inbound demand generation.

The calculator became a core component of TSP’s inbound growth strategy, helping drive engagement, educate prospective customers, and foster more informed workforce-planning conversations about IT staffing, outsourcing, scalability, and operational efficiency.