AI Agent Creation and Launch
Led the strategy, positioning, and rollout of Tess, TSP’s AI-powered digital agent designed to modernize how customers, prospects, and website visitors engage with the organization.
Tess was created to serve as an intelligent front door to TSP, providing immediate access to company expertise, service information, resources, thought leadership, and guided support across IT services, workforce solutions, and technology initiatives.
The initiative focused on combining AI-enabled engagement with practical business outcomes, helping improve accessibility, accelerate information discovery, and create a more interactive digital customer experience.
The calculator became a core component of TSP’s inbound growth strategy, helping drive engagement, educate prospective customers, and foster more informed workforce-planning conversations about IT staffing, outsourcing, scalability, and operational efficiency.
Role:
Strategy
GTM Innovation
Brand Experience
AI Enablement
Customer Engagement
Areas of focus:
AI-driven customer engagement strategy
Website experience and user journey optimization
GTM and brand positioning
Conversational AI implementation
Resource discovery and lead engagement
Sales and marketing alignment
Digital experience innovation