Led the conceptualization, branding, and digital launch of Leighton’s Gift, a nonprofit organization created to transform personal tragedy into a mission focused on hope, advocacy, community support, and meaningful impact.

The initiative involved building the organization from the ground up, developing a brand identity and digital presence that could emotionally connect with families, donors, volunteers, sponsors, and community partners, while establishing long-term credibility and awareness.

The project focused on creating a mission-driven brand experience that balanced authenticity, compassion, and professionalism while supporting fundraising, awareness, and community engagement initiatives.

The website and brand launch helped establish Leighton’s Gift as a recognizable and emotionally resonant nonprofit presence, creating a centralized platform for storytelling, fundraising, event promotion, sponsorship engagement, and community outreach.

The broader initiative contributed to increased public awareness, media visibility, community partnerships, and philanthropic support, while helping to turn a deeply personal story into a lasting, mission-centered organization focused on helping others.