Led the strategy, development, and launch of TSP’s IT Workforce Readiness Assessment, an interactive benchmarking tool designed to help IT leaders evaluate workforce maturity while generating personalized recommendations and executive insights.

The initiative combined conversion-focused landing page design, marketing automation, and data-driven personalization to create a self-service assessment that delivered immediate value while supporting lead generation and sales engagement.

The assessment utilized calculated properties and automated workflows to generate customized readiness scores across multiple operational categories, delivering personalized executive reports and tailored follow-up recommendations based on each organization’s results.

The project established a scalable demand generation engine that combined interactive content, personalized insights, and automated nurturing to educate prospects, qualify opportunities, and support sales conversations earlier in the buyer journey.