Led the development of TSP’s employer branding and inbound talent acquisition strategy by applying modern inbound marketing principles to candidate engagement, recruiting communications, and talent relationship development.

The initiative focused on shifting recruitment efforts away from a purely transactional hiring process toward a more candidate-centric experience designed to educate, engage, and build long-term relationships with both active and passive talent communities.

Inspired by inbound marketing methodologies commonly used in sales and customer acquisition, the strategy emphasized delivering value to candidates throughout the recruitment journey while strengthening TSP’s employer brand and digital recruiting presence.

A central component of the initiative was the creation of a dedicated post-application landing page designed to provide candidates with immediate value after applying. Rather than ending communication at the application stage, the experience offered additional resources and engagement opportunities, including:

• A LinkedIn profile improvement infographic

• Educational recruiting and career resources

• Employer brand and culture content

• Talent community newsletter signup opportunities

The broader strategy helped modernize TSP’s recruiting approach by creating a more human-centered, value-driven candidate journey while strengthening employer brand perception and long-term talent engagement.