Led the end-to-end brand development and digital launch strategy for Sweat60 Infrared, a boutique infrared-heated fitness studio offering HIITyasa, Strength60, TurnUp Dance, Mat Pilates, and personal training.

Launching shortly after the COVID-19 pandemic, the project focused on creating a distinctive, modern fitness brand capable of standing out in a highly competitive wellness market while building trust and community engagement during a challenging business environment.

The initiative included developing a complete branding and digital experience package.

The final brand and website experience were designed to create a cohesive, elevated customer journey that reflected the studio’s high-energy atmosphere, wellness-focused mission, and community-centered experience while supporting membership growth and long-term brand recognition.