Leighton’s Gift NICU Campaigns
Led the strategy, fundraising, and awareness initiatives behind Leighton’s Gift’s two largest philanthropic campaigns, focused on improving the experience of families navigating neonatal intensive care.
Inspired by our family’s own NICU journey, the initiatives combined storytelling, community engagement, fundraising, and event marketing to create meaningful, lasting impact for thousands of families while building strong partnerships with healthcare organizations, donors, sponsors, and volunteers.
Major accomplishments included:
Raising more than $250,000 to purchase and install 80 NICUwebcams across Texas Health Plano and Memorial Hermann The Woodlands, allowing families to remotely stay connected with hospitalized infants.
Raising $200,000 to support the Texas Health Plano NICU Family Center, including the creation of Leighton’s Room, a dedicated twin-family suite named in our daughter’s honor.
The initiatives transformed personal tragedy into lasting community impact while improving the experience and emotional support available to NICU families during some of life’s most difficult moments.
Role:
Fundraising Strategy
Community Engagement
Public Speaking
Marketing
Storytelling
Areas of focus:
Fundraising strategy and campaign development
Digital storytelling and email marketing
Community outreach and donor engagement
Public speaking and marketing
Email marketing and supporter communications
Nonprofit campaign development
Event planning and execution
Sponsor and volunteer coordination